Are you fed up with always struggling to stand out from the competition?

Do you wish your marketing was far more effective and consistently generated leads?

Have you dreamed about having a regular pipeline of customers who love what you do? 

I enable you to have a market-dominating position through words and messages that sell.

Sometimes writing about yourself or your business is the hardest thing in the world. 

You want to tell your prospective customers how great your service or product is but just can't find the right words.


You try your best but end up with marketing messages and website content that looks the same as all your competitors and fails miserably to promote your difference. 

But don't worry, I create words that sell and enable you to have a market-dominating position through a range of cost-effective services and innovative packages.

The Content and Messaging Specialist for Start-ups and SMEs

Do you have the right words and messages to make an impact?

I offer copywriting and much more, from identifying your Unique Selling Point (USP), to developing your customer value offerings, and creating your business strapline. These are your Pre-Marketing fundamentals that you need to get right to ensure your marketing activities are effective.


Want regular blog posts or articles for your website or social media, or a marketing campaign eBook or email content? How about a case study to showcase your experience and success, or a regular newsletter or bulletin that you can send to your existing and prospective clients? I do it all.

And with Absolutely Write everything is created exclusively for you by me, Arup Biswas, a former award-winning local and national newspaper journalist who understands audiences and customers.

Services for every budget

One-off Copywriting

Choose just the services you need from the list below or contact us to discuss your requirements.

  • Website content

  • Marketing literature

  • Brochure and report content

  • Case studies

  • Blog and news articles

  • Press releases

  • Offer / promo text

  • Email campaign content

  • eBooks

  • Newsletters / bulletins


I offer innovative and competitively priced content and Pre-Marketing positioning packages that ensure your marketing is 100% effective. 

  • Website / Marketing Content Package

  • Articles / Blog Posts Package

  • Stand Out from the Competition Packages  - including identification of your USP and value offering

  • Generate New Customer Interest and Leads Package - including creation of an eBook and campaign content

  • 'All-In' Fully Inclusive Website and Content Package 

Ongoing Support

Want regular content and ongoing support? 

With the Pick and Mix Ongoing Support Package you select which services you want and when, and pay the same fixed price each month. 

You can choose any services you want every month, including creating website content, articles or blogs, or email campaign content.

And the package includes regular telephone or Zoom calls, and on-call marketing, content, and PR support as needed.


"I’m more than happy to recommend Arup to anyone looking for an expert copywriter. We used his services to help develop our new website and after considering a few alternative options, Arup stood out. His experience and expertise was obvious from the start and his approach of really getting to know our company, our goals and what stands us apart in the marketplace, really helped us hit all our objectives. On point, on budget and on time, he delivered what he promised and we are delighted with the outcome. Thanks Arup and I’m sure we will work together again in the future."

Adam Speck, Owner / Director, Pink Hygiene Ltd

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