I'm Arup Biswas and I create Words that Sell.


I'm Arup Biswas and I work under the trading name Absolutely Write.

On this page you can find out more about me.

But what this page won't tell you is what I'm like as a person, what kind of personality I have, or whether I'm the best fit for you and your business.

To know that, please book in a free video chat with me using the link below, or drop me an email, or give me a call. 

Whichever service providers you use, having a trusting relationship is key. That's why I urge you to reach out to me; only then will you know whether I'm Absolutely Write for you.

My qualifications and experience

  • NCTJ (National Council for the Training of Journalists) qualified journalist

  • MBA from Warwick Business School, rated as number one in the world by the Financial Times

  • PRINCE2 Foundation and Practitioner qualified

  • Award winning local newspaper journalist before becoming a journalist on a national newspaper in London

  • National Press Officer for Oxfam GB, and represented the organisation at the IMF/World Bank Summit in the Czech Republic

  • Group Editorial Content Manager progressing to Head of Digital Operations for one of the UK's largest newspaper companies, where I developed the group-wide digital content strategy and launched the UK's largest network of mobile news sites (200+ mobile sites).

  • Director and content creator at a leading UK editorial service whose clients included charities, SMEs, and national businesses.

  • Chief Operating Officer and later Chief International Development Officer for two international NGOs.

  • Extensive local, national, and international business experience.

Results that speak for themselves

  • Articles featured in local and national press in the UK and internationally, including front page stories and features.

  • Gained local, national, and international media coverage for a wide range of businesses and organisations. Coverage included radio and television interviews and features.

  • Created marketing materials and promotional copy that led to significant new business and high-profile industry awareness and awards for clients.

  • Created business strategies that have led to substantial new revenue streams for businesses, and provided them with focus and direction.

  • Developed national and international growth strategies that were commended by Boards and high-profile stakeholders.

  • Conceived and launched innovative initiatives that gained international support and recognition.

FSB New Logo.jpg

Absolutely Write is a proud member of the Federation of Small Businesses (FSB)

My Pre-Marketing Position

It would be wrong of me to promote to you the importance of having a strong Pre-Marketing position without first telling you my own.

So below you'll find details of my USP and other elements of my own Pre-Marketing position.

My Unique Selling Point (USP)

I combine top-level journalism and strategy experience to truly differentiate businesses and drive their customer engagement and sales

My Niche / Specialism

I am the Content and Messaging Specialist for Start-ups and SMEs

My Value Offering to Clients

  •  Free content and strategic business advice

  • Free Public Relations (PR) and media advice

  • Free design recommendations 

  • Free Zoom consultations 

  • Unlimited email and phone support

  • 60 minute initial briefing session

  • 60 minute review session 

  • Discounted rates for other services

  • Free introductions to trusted partners (0% commission)

  • Flexible appointment times including evenings 

  • Free tips and guidance eBooks

      TOTAL PACKAGE VALUE - £1,995

      COST TO CLIENTS - £0 

My Customer Benefits

  • I see your business through the customers' eyes

  • I understand audiences and public perception

  • I save you valuable time

  • I know how to attract and convert leads into sales

  • I develop the marketing foundations that give you a unique position in the market

  • I ensure your marketing activities deliver a far greater return on investment, saving you money

  • I write content with impact that generates interest and action

  • I enable you to communicate clearly with prospects and customers 

  • I position you so you never have to compete on price again

  • I give you focus and a clear pathway to growth and success

  • I am your invaluable and flexible resource available whenever you need me


My Strapline

Words that Sell



"I engaged Arup to carry out an examination of my website with a view to rewriting the content and make it much more presentable, meaningful and more likely to retain the interest of anyone visiting the site. Arup produced text which did all of that and more. He identified areas of the site which needed improvement and suggested how that might be done. His content highlighted key words which can be used as part of an SEO project, inside content that was succinct and to the point."

Kevin Hawkins, Managing Director, H2 Cyber Risk Advisory Services