Did you know?
  • Content marketing generates THREE times more leads per dollar than traditional marketing.

  • Websites with blogs generate 67% more leads per month than sites without one.

  • Having the right Pre-Marketing position enables you to stand out from the competition and never have to compete on price again.

Services for every budget

One-off Copywriting

Click here to see our range of one-off content and copywriting services.

It's a fact that it's almost impossible for someone in a business to write about their business from a customer's viewpoint.

They're just too close to the business to see it as customers do.

Why hire me?

Great value packages

My range of innovative content and

Pre-Marketing packages all offer great value for money.

Ongoing Support

Want regular content and ongoing support? 

With the Pick and Mix Ongoing Support Package, you select which services you want and when, and pay the same fixed price each month. 

And the package includes regular telephone or Zoom calls, and on-call marketing, content, and PR support as needed.

I do much more than just write the right words.


  • As a former award-winning local newspaper reporter and national newspaper journalist, I understand audiences and I understand customers.

  • I am the independent and professional third party you can turn to who views your business and your products and services as a customer does.

  • I spend time understanding your business and your objectives.

  • If required, I define your business's Pre-Marketing foundation elements - your Unique Selling Point (USP), your value offering, your customer benefits, your strapline, and the most effective business messages that will make a significant positive impact.

  • When writing content for you, I plan the best style and tone of voice to use which is consistent with your business.

  • I utilise my creativity and experience to develop content ideas and highlight salient points that grab attention.

  • I research the subject matter to ensure your content is relevant and topical.

  • I liaise with third parties on your behalf when needed (for example, with web developers or designers).

  • I deliver content and business messages that are engaging and lead to action.


In addition to all of the above, I also provide the following to my clients:

  • Advice on their communications and Public Relations (PR) activities

  • Design recommendations

  • Strategic recommendations.


"I used Arup's services for the launch of a new website for a client of mine. He was attentive, fast and detail orientated. I was nervous as it was the most I had ever spent on copywriting but it turned out to be the best investment we could have made in the project as the website now works as a basis for future marketing. Arup has definitely become my go-to guy and I look forward to us working together in the future :) Using Arup for your website content writing should be a no-brainer."

Megan Stephens, Sochelle Media